Canon India targets Rs 1,000 cr biz by 2009

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Bangalore, Mar 6: Canon India Pvt Ltd., country's leading digital imaging company, targets to achieve a sales turnover of Rs 1000 crore by 2009 from the present Rs 510 crore, Company President and CEO Kensaku Konishi said today.

Speaking to the media after launching sales promotion project 'Namma Bengaluru' here, he said the company had registered a 30 per cent growth last year and this year the sales growth was targeted at 40 per cent to touch Rs 700 crore and next year Rs 1000 crore. He said full-fledged Canon showrooms would be opened in Delhi, Mumbai and Bangalore in six months.

''The showrooms will give the customers an opportunity to touch and feel the products and there would be facility for servicing company products and educate customers about the products.'' Stating that 'Amachi Mumbai' and 'Hamaari Delhi' programmes launched six month back, received overwhelming response from the public, Mr Konishi said the company would be spending about Rs two crore under 'Namma Bengaluru' for advertising, promotions, below the line activities and working towards more engagement with partners with the aim to increase Canon's presence and mind share in the city.

He said through 'Namma Bengaluru' the company expected to double its market share of 'All-in-Ones' from nine per cent to 20 per cent within six months.


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