United Spirits showcase range of Whyte and Mackay whiskys

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Bangalore, Feb 18 (UNI) United Spirits Ltd, the spirits arm of the UB Group today showcased the Whyte AND Mackay range of Scotch whiskys, which it has recently released in the Indian market.

Richard C Paterson, Master Blender of Whyte and Mackay explained the blending and distilling techniques used to manufacture the range of whiskys made in Glasgow, Ireland.

The range comes in single malt as well as in blended Scotch, from the fourth largest Scotch whisky player in the world WITH a market share of eight per cent in branded and own label liqueurs.

The range included Jura, The Dalmore, Tamnavulin and Fettercairn in single malt and Whyte and Mackay, Mackinlays, Claymore and John Barr in blended Scotch variety.

The range is already available in Delhi, Mumbai, Pune, Goa, Bangalore and Kolkata. It would soon be launched in Punjab, Chandigarh, Central India (MP Cities only) and Andhra Pradesh, United Spirits Trade and marketing head Anant Iyer said.

The market for premium segment whisky in India was two lakh cases.


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