Tanla Mobile unveils marketing guide

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Hyderabad, Feb 11 (UNI) Tanla Mobile, the global leader for wireless application development, mobile billing and messaging solutions, today unveiled its guide to mobile marketing and advertising.

Aiming to cast light on complexities of this increasingly critical communications channel, the guide provides a clear, unbiased view of the current market.

The Tanla guide, www.tanlamobile.com/guide/, aims to offer step-by-step guidance to agencies and brands about how to design, launch and manage mobile marketing campaigns.

Edited by Mobile Marketing Guru Helen Keegan and drawing on the expertise of senior figures at O2, Vodafone, Admob and Emerging Media Platforms, the Tanla Mobile Marketing and Advertising Guide identifies key areas that must be addressed for the industry to thrive. It promises to be essential reading for all marketing and mobile executives.

In a statement, Tanla Mobile Director Gautam Sabharwal said ''mobile marketing has promised much and became a critical element in the marketing mix but the feeling persists that many companies do not know how to make the most out of mobile marketing possibilities.

That's why we have spent the past eight months in developing this guide to provide the mobile industry with answers to the challenges and opportunities that exist.'' UNI VA DS 1556

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