Outcast TV selects Tanla Mobile for 'Buzz'

New Delhi, Feb 7: Tanla Solutions Ltd today said Tanla Mobile, global leader for wireless application development, mobile billing and messaging solutions, has been selected by Outcast TV to build a unique media personalisation platform, called ''Buzz''.

The first application of the technology is BuzzMyGoat.com, which launches at Mobile World Congress in Barcelona. It is a fun service allowing people and brands to communicate with personalised video, a company statement said. The Buzz, which is a fully-featured mobile narrow casting engine, uses groundbreaking technology allowing the seamless integration of audio and video segments in an almost limitless number of combinations.

On www.buzzmygoat.com, consumers can manipulate and communicate with humorous video clips. They can create and send a personalised television comedy sketch, dramatised greeting, announcement or advertisement to anyone instantly.

Besides, the results, which are highly personalised and compiled by each user, are sent to recipients via WAP, the mobile delivery and billing technology provided by Tanla Mobile.

Talking about the Buzz, Tanla Mobile Director Gautam Sabharwal said,''Outcast TV have given consumers exciting new tools, and their quirky and idiosyncratic approach, combined with our technical expertise, makes BuzzMyGoat an easy, fun and totally original way to get your message across.'' ''The real challenge was to ensure a totally intuitive and user-friendly experience from personalisation and preview right through to handset delivery. We chose to partner with Tanla Mobile because of their experience in delivering mobile content, and our preference to have one partner for both bespoke development and mobile billing,'' Outcast TV CEO Justin Wickham said in the statement.

UNI