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HyperCity, Shoppers' Stop ink pact with UK's Home Retail
Thane, Jan 31 (UNI) HyperCity Retail India and Shoppers' Stop have entered a franchise agreement with Home Retail Group, UK, to offer a multi-channel shopping experience under the brand name of HyperCity Argos to consumers in Mumbai.
HyperCity has launched Catalogue Shopping for the first time in India at Thane, a concept which has proved successful for millions Argos customers in UK.
Commenting
on
the
launch,
HyperCity
CEO
Andrew
Levermore
said,
''This
unique
format
of
catalogue
shopping
is
definitely
suited
for
metros
like
Mumbai,
where
retail
space
is
expensive
and
has
been
deterrent
for
retailers
to
reach
out
to
a
larger
consumer
base
in
a
cost
efficient
manner.
HyperCity
has
launched
the
business
with
the
first
of
five
stores
in
Thane
and
will
be
opening
more
by
the
end
of
current
year.''
UNI
AR
DB
AG1910
