Chennai, Jan 30 (UNI) Amway India Enterprises, the country's leading FMCG company in the direct sales channel, today announced that it has achieved a turnover of Rs 800 crore in the fiscal year 2007, recording a nine per cent growth over the previous fiscal.
In terms of product category performance in 2007 nutrition and wellness contributed over 55 per cent to the overall business, a company release here said.
In 2008, the company was targeting an overall growth rate of 20 per cent and turnover of Rs 950 crore.
The year would also see Amway, celebrating its golden jubilee of successfully doing business globally in 88 countries and territories, and simultaneously its 10th year of commencement of commercial operations in India, the release added.
Outlining the plans for 2008, company CEO and MD Pinckney said, ''this fiscal will see us come up with a new aggressive strategy for the burgeoning semi-urban markets. Our plan is to expand the product basket keeping in mind this section of the market, which is still predominantly a price sensitive market.'' ''We will be sprucing up our infrastructure and add 100 more Amway touch points, predominantly in tier two and tier three cities. We are confident that all these initiatives will drive growth and help us achieve our target.'' UNI SNR GKT 1905