Parryware launches 'Crestia Collection'

Kochi, Jan 24 (UNI) Eyeing the Rs 130-crore premium market in sanitaryware in India, Parryware Roca Private Limited, the premier bathroom solutions provider, launched 'Crestia Collection' here today.

Speaking to reporters, Company Managing Director K E Ranganathan said the collection, priced in the range of Rs 5,000 to Rs 25,000, included a wide range of imported sanitaryware and shower solutions.

''Presently, the company had 10 per cent share in the premium market and expects to increase the share by another 10 per cent with this launch.'' He said the Rs 900-crore sanitaryware market was growing at a phenomenal rate as the customer's perception towards bathroom and its fittings had changed drastically.

The company grew by 24 per cent and garnered a business of Rs 300 crore across the country in this fiscal.

Mr Ranganathan said 24 products in tune with the international trends would be introduced to the market through the collection.

UNI MA JJ 1845