Subex launches integrated brand advertising campaign

Bangalore, Dec 26: Subex Limited, a leading global provider of Operations Support Systems (OSS) solutions for communications service providers, today announced the launch of a multi-modal brand advertising campaign to showcase the company's new logo.

Entitled 'Refuse to be Ordinary', the campaign would utilise print, TV and online advertising to highlight Subex's core belief as an organisation that underpins its success.

This is Subex's first brand advertising initiative, according to a release here.

Subex Limited Vice President (Marketing) Sanjeev Gadre said that "the campaign aims to introduce, to a diverse audience, an organization where individuals live by its credo to excel and lead, refusing to follow the safe but ordinary path to middling success." The television advertisement campaign would air on major Indian television channels starting with the year-end festive season and continuing into the New Year.

UNI