Aditya Birla Retail Limited will rebrand 'Trinethra'
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news.oneindia.in}
Chennai,
Dec
20:
Aditya
Birla
Retail
Limited
will
rebrand
'Trinethra'
grocery
retail
supermarkets
to
'More',
to
offer
consumers
a
more
fulfilling
retail
experience.
Talking
to
newspersons
here
today,
Aditya
Birla
Retail
Limited
CEO
Sumant
Sinha
said
the
'More'
stores
would
offer
the
customers
a
wide
range
of
products,
including
fruits,
vegetables,
home
care
and
dairy
products.
''The acquisition of Trinethra Super Retail has provided Aditya Birla Retail a strong retail footprint in South India, extending to 260 stores over more than half a million sqft in Andhra Pradesh, Karnataka and Kerala,'' he said. He said the 'More' stores were developed after an in-depth research to understand the needs and expectations of Indian consumers.
Mr Sinha said to ensure supply of fresh fruits and vegetables to the customers, the company was building direct linkage with the farmers. ''It is also investing to develop a robust supply chain, connecting households more directly with the farmers,'' he added.
Stating that the demographic movements in India over the last two decades had made organised retail a necessity, he said ''the retail industry is today valued at around US Dollar 320 billion.''
UNI