Aditya Birla Retail Limited will rebrand 'Trinethra'

{image-retail+mkt01_20122007.jpg news.oneindia.in}
Chennai, Dec 20: Aditya Birla Retail Limited will rebrand 'Trinethra' grocery retail supermarkets to 'More', to offer consumers a more fulfilling retail experience. Talking to newspersons here today, Aditya Birla Retail Limited CEO Sumant Sinha said the 'More' stores would offer the customers a wide range of products, including fruits, vegetables, home care and dairy products.

''The acquisition of Trinethra Super Retail has provided Aditya Birla Retail a strong retail footprint in South India, extending to 260 stores over more than half a million sqft in Andhra Pradesh, Karnataka and Kerala,'' he said. He said the 'More' stores were developed after an in-depth research to understand the needs and expectations of Indian consumers.

Mr Sinha said to ensure supply of fresh fruits and vegetables to the customers, the company was building direct linkage with the farmers. ''It is also investing to develop a robust supply chain, connecting households more directly with the farmers,'' he added.

Stating that the demographic movements in India over the last two decades had made organised retail a necessity, he said ''the retail industry is today valued at around US Dollar 320 billion.''

UNI