Foreign spirit makers to create lndian brands
New
Delhi,
6th
Dec
2007
:
Foreign
spirit
makers
are
toying
with
the
idea
of
creating
local
brands
for
the
Indian
market.
Brands like Absolut, Amsterdam-based House of Bols, and the world's leading spirits maker Diageo, are toying with the idea of creating these internationally celebrated brands exclusively for Indian markets. This option would allow companies to offer products at various price points in order to achieve a stronger foothold in the market.
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Story first published: Thursday, December 6, 2007, 14:39 [IST]