Santoor challenges Godrej's No.1 claim

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Bangalore, Nov 16: Wipro Limited. has obtained an injunction in the Hyderabad court against the misleading advertisement released by Godrej for its soap brand Godrej No 1.

The advertisement which had disparaging comparisons to “Santoor Soap" was challenged by Wipro Ltd on grounds that the advertisement was unfair, unethical, incorrect and misleading. The Court accepted Wipro"s plea and has passed ad interim injunction orders restraining Godrej from continuing with the disparaging advertisement till further orders.

Santoor is Andhra Pradesh"s largest soap brand and has grown at a blistering pace in this market. Santoor enjoys a sizeable market share exceeding 40% in rural AP and overall 25% market share in the state. It is also ranked as the third largest toilet soap brand in the Country today in value terms.

Commenting on the order, Mr. Anil Chugh, Senior Vice-President, Wipro Consumer Care and Lighting, said, “The order is a step in the right direction. It protects our brand against disparaging advertisement."

“We have always believed in giving best value to our consumers. Santoor with high quality lather, exotic fragrance and addition of moisturizers provides an excellent bathing experience. We have made significant investments made in Quality through our Research and Development over the years," added Mr. Chugh.

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