MDLR Airlines appoints Percept D' Mark as mktg agency

New Delhi, Nov 6 (UNI) Country's first regional domestic airliner MDLR Airlines today appointed Percept D' Mark (PDM) as their experimental marketing agency and Percept Profile as their communications consultancy.

''Recognising the objectives, potential and scope of an effective integrated marketing communications campaign for a venture such as ours, we at MDLR, did extensive research on the reach, core strengths and brand reputation of select agencies in India who would be in sync with our business model and future growth roadmap,'' said company Vice President (Corporate Affairs) Nupur Mehta.

UNI