Hyundai Motors launches 'Pa' at Rs 3.4 lk

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Sources, New Delhi: Korean auto maker Hyundai Motor Co unveiled its India-made i10 mini car, code-named Pa, in the capital on Wednesday. Equipped with a 1.1 litre iRDE petrol engine, the car will be sold in India as well as exported to key markets like Europe, the Middle-East and elsewhere in Asia.

The car is positioned between Hyundai"s premium hatchback offering Getz and the entry-level compact car Santro. It develops a power of 66.7 ps at 5500 rpm and has a torque of 10.1 kgm at 2800 rpm. Interestingly, this will be the first two-box hatchback in the country to offer a factory-fitted sunroof in this segment.

The car"s other features include the rear spoiler, leather wrapped steering wheel and gear knob, keyless entry and a stereo system. The car has a wheel base of 2380 mm which is the longest in this segment.

There are many other goodies thrown in. Safety features include anti-lock braking system (ABS), seat belts with pre-tensioner, dual airbags, impact sensing auto door unlock system and high-mounted stop lamp The car will have four variants D-Lite, Era, Magna and D-auto.

The D-lite is priced at Rs 3.39 lakh, while the Era is priced at Rs 3.74 lakh and the Magna is priced at Rs 3.98 lakh. However the price of D-Auto is yet to be revealed.

Hyundai is eyeing to ship 110,000 cars next year as the auto maker boosts production at its new factory. According to unconfirmed reports, the company has set an ambitious target of shipping 120,000 units of i10 within the first year.

Both the small car leaders Maruti Suzuki and Hyundai are trying to gear up to face the challenge of impending severe competition in this segment as just about every car maker is set to launch a compact car within next two years.

Taking advantage of cheaper labour and parts costs in India, manufacturers like Hyundai, Nissan and Maruti Suzuki are setting up factories to produce cars in big volumes for exports.

The move followed the government"s slashing of taxes on small cars last year in a bid to make India an automobile manufacturing hub.

The automaker's car exports from India gained 14 per cent to 67,625 units between April and September, according to the Society of Indian Automobile Manufacturers (SIAM).

The company accounted for 68 per cent of all car exports from the country in that period.

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