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Microsoft to cut Xbox 360 Japan price by 13 pc
Tokyo,
Oct
22:
Microsoft
Corp
said
it
would
cut
the
Japan
price
of
its
Xbox
360
game
gear
by
13
percent
to
34,800
yen
($305)
on
Nov
1
in
a
bid
to
shore
up
demand
for
the
console
struggling
in
a
home
turf
of
Nintendo
Co
Ltd
and
Sony
Corp
The
move
follows
a
Sony
announcement
earlier
this
month
that
it
would
cut
the
price
of
its
PlayStation
3
game
machine
by
10
percent
in
Japan
and
launch
a
new,
lower-priced
model.
The new Xbox 360 price compares with a 39,980 yen price tag for an upcoming PS3 model with a 40-gigabyte hard disk drive, which will go on sale on Nov. 11.
Although popular in the United States and Europe, the Xbox 360 has been lagging behind Sony's PS3 and Nintendo Co Ltd's Wii in monthly sales in Japan.
In the first half of calendar 2007, Microsoft sold 122,565 units of the Xbox 360 in Japan, compared with 1.78 million units of the Wii and 503,554 units of the PS3, according to game magazine publisher Enterbrain.
Reuters
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