Mumbai, Oct 8 (UNI) SPE Films and SLB Films in alliance with the Future Group will launch a special range of merchandise specially created for Sanjay Leela Bhansali's magnum opus ''Saawariya'' starring debutants Sonam Kapoor and Ranbir Kapoor.
The merchandise will be available in over 300 stores across 42 cities in various categories such as clothing, home, bed and bath linen and beauty products along with special promotions around the movie for customers.
Consumers across cities will get to buy an exclusive range of cosmetics, caps, badges, wrist bands, coffee mugs and stationary.
''Saawariya'' audio CDs will be displayed and sold at all cash counters and promotional ''Saawariya'' post cards will be given away free to customers.
Speaking to reporters yesterday, Kishore Biyani, Group CEO, Future Group said, ''Movies are a passion that bind together all Indians young and old alike. Through the merchandise available at our stores, customers can live 'Saawariya' in their real lives.'' The entire line up of the film merchandising for ''Saawariya'' with the Future Group has been conceptualised, planned and executed by P9 Integrated. P9 Integrated CEO Navin Shah informed, ''We plan to launch innovative products in more than 16 categories for the much awaited 'Hanuman Returns' this December.'' UNI