Merchandise specially created for Bhansali's 'Saawariya'
Mumbai, Oct 8 (UNI) SPE Films and SLB Films in alliance with the Future Group will launch a special range of merchandise specially created for Sanjay Leela Bhansali's magnum opus ''Saawariya'' starring debutants Sonam Kapoor and Ranbir Kapoor.
The merchandise will be available in over 300 stores across 42 cities in various categories such as clothing, home, bed and bath linen and beauty products along with special promotions around the movie for customers.
Consumers across cities will get to buy an exclusive range of cosmetics, caps, badges, wrist bands, coffee mugs and stationary.
''Saawariya'' audio CDs will be displayed and sold at all cash counters and promotional ''Saawariya'' post cards will be given away free to customers.
Speaking
to
reporters
yesterday,
Kishore
Biyani,
Group
CEO,
Future
Group
said,
''Movies
are
a
passion
that
bind
together
all
Indians
young
and
old
alike.
Through
the
merchandise
available
at
our
stores,
customers
can
live
'Saawariya'
in
their
real
lives.''
The
entire
line
up
of
the
film
merchandising
for
''Saawariya''
with
the
Future
Group
has
been
conceptualised,
planned
and
executed
by
P9
Integrated.
P9
Integrated
CEO
Navin
Shah
informed,
''We
plan
to
launch
innovative
products
in
more
than
16
categories
for
the
much
awaited
'Hanuman
Returns'
this
December.''
UNI