Mumbai, Sep 18 (UNI) Men's wear brand, Peter England, under the flagship of Aditya Birla Group, has made its foray in the premium segment by launching its premium collections - 'Peter England Elite'.
The Company's brand, having its availability in more than 2,000 apparel stores across the country, announced here today that from next week its new premium collections will be available in the stores across five cities including Mumbai, Pune, Nagpur, Delhi and Bangalore. Simultaneously, the brand will roll-in other cities of the country in next six to eight months, the Company said.
Commenting on the launch, Aditya Birla Management Corporation Director and Business Head (textile and apparel business) Vikram Rao said, ''As part of our strategic move, we are offering our premium quality, internationally styled garments that meet with the growing consumer's demands.'' The brand enjoys a market share of 25 to 27 per cent in the men's wear segment and the Company projects its growth at more than 30 per cent for the current financial year, Peter England Fashions and Retail President Aloke Malik said.
The Company has also planned to launch its Family Stores in the second half of the next year.