Zayed Khan brand Ambassador of 'White Mischief'

Mumbai, Aug 29 (UNI) United Spirits Ltd, the world's third largest spirits company, today signed actor and style icon Zayed Khan as the brand ambassador for its vodka brand 'White Mischief'.

Making the annoucement at the press conference here, Mr Debashish Shyam, Assistant Vice President, United Spirits Ltd said as part of their brand building initiative, ''we are now partnering with Zayed Khan as the brand ambassador for 'White Mischief'. Zayed is trendy, full of life and has a distinct mischievousness around him and truly reflects the spirit of the brand. We are confident that the association with the actor will further strengthen the consumer connect with White Mischief''.

'White Mischief' is the largest selling vodka in the country.

Launched in 1996, White Mischief has since grown to become the largest Vodka brand in India. Commanding a 44 per cent market share, it registered a 31 per cent growth for the fiscal year March 2007.'' Zayed Khan said, ''It is a pleasure to be associated with United Spirits, given its dynamic leadership and spirit of innovation with which they have kept their consumers engaged with their brands. I vibe really well with the brand's youth attitude and hope to have an exciting year ahead with the brand''.

UNI