Perspectrum bags Ajmal Group's account

Mumbai, Aug 28 (UNI) Perspectrum Consultancy, the IMC wing of Percept Holdings has bagged the prestigious account of Ajmal Group (Dubai).

Ajmal is one of the premier perfume manufacturers and plans to launch its French line of perfumes in India , for both men and women, in Mumbai and Delhi by November 2007. Perspectrum won the pitch against many competitive agencies. The account spend is currently pegged at Rs 40 million.

Ajmal Group DGM Abdulla Ajmal said, ''Perspectrum has scored high on the innovative ideas in our final review and this will be a key area to work on even in the future.'' Perspectrum CEO Debashis Das stated, ''This win is very special for Perspectrum. It was a tough and a very competitive pitch. What got us through is our understanding of a very challenging category and our capabilities in generating innovative ideas that were both unique and relevant and highly sustainable in the long run.'' UNI