Star will distribute TIMES NOW and ZOOM

Mumbai, Aug 24 (UNI) STAR Group today announced a multi year subscription relationship with English news channel Times Now and lifestyle and entertainment channel, Zoom.

STAR will represent Times Now and Zoom, to build subscription revenues for Analog Cable, DTH platforms and other digital delivery systems.

Speaking to reporters today STAR India President Paritosh Joshi said, ''Times Now and Zoom are strong brands in India and have grown from strength to strength since their launch in the country.

This new partnership between India's two most powerful media organizations, STAR India and Bennett, Coleman&Company will combine our complimentary strengths into an invincible amalgam.'' Zoom Chief Executive Officer Suresh Bala said, ''For Zoom this relationship with STAR enables to grow the subscription revenue at a faster rate. Zoom enjoys a strong franchise with urban and upscale audiences, with its unique offering of glamour and Bollywood news.

This will further strengthen STAR India's customer offering.'' Both channels expect to grow their penetration across India via the STAR bouquet, while STAR continues to grow the width of its offering. Times Now and Zoom will remain free to air (FTA) in current CAS markets.

STAR, promoted by media baron Rupert Murdoch is a leading media and entertainment company in Asia which broadcasts over 60 television services in nine languages to more than 300 million viewers across 53 Asian countries. While Times Now is a 24 hour English news television channel that provides the Urban viewers the complete picture of the news that is relevant, presented in a vivid and insightful manner.

UNI