Sybase 365 launches SMS facility for UBI customers

Mumbai, Aug 22 (UNI) Leading mobile messaging interoperability and content delivery company, Sybase 365, today announced a strategic partnership with United Bank of India (UBI) to deliver pull-based Short Messaging Service (SMS) enquiry service for UBI's customers across India.

Upon sending a service keyword to short code '6365', UBI customers regardless of their mobile operator will receive an acknowledgement message via SMS, as well as a telephone call from UBI's Relationship Manager informing the customer of the various financial services available with the Bank.

UBI General Manager (Marketing) Swapan Biswas said, ''Enabling the customers to enquire our different types of services via SMS such as loans or opening new accounts, frees up a tremendous amount of time for our customer service officers to perform more value-added services.'' In addition, ''This mobile enquiry service ensures customers receive timely information without the need to dial a Call Centre and go through a tedious interactive voice response system, or make a physical trip to the bank,'' Mr Biswas added.

With 1,365 branches across the country, UBI wants to offer customers a cost-efficient and convenient alternative to enquire about its suite of financial services. However, with the proliferation of mobile phone subscribers in India, SMS became the ideal medium for UBI to reach and engage existing customers.

''We are delighted to be chosen by United Bank of India as a strategic partner in their quest to embrace mobility. In today's increasingly mobile environment, the potential for mobile banking is vast, from simple alerts and marketing campaigns to two-way banking services that enable Banks to interact with their customers in a new, real-time manner,'' said Sybase 365 Vice President Asia Matthew Talbot.

UNI