Sulekha.com, Penguin publishers launch BLOGPRINT contest

New Delhi, Aug 9 (UNI) Aimed to promote quality blogging, leading publisher Penguin Books and Sulekha.com today launched its 'BLOGPRINT' contest where the best blogs will win weekly prizes and become a part of a book that Penguin will publish in July 2008.

''We are sitting on a goldmine. There is no business model for deriving business out of blogging, but with the coming time and increasing popularity of e-books and other e-journals, the business fraternity will find ways to make this platform a revenue generating one,'' Penguin India CEO and President Thomas Abraham told UNI.

The contest will run for a period of six months from tomorrow till January 31, 2008, where the two best blogs on www.sulekha.com will be awarded a cash prize Rs 10,000 on a weekly basis. During the contest, 25 top blog entries will be chosen and published by Penguin Books, which will hit the stands on July 1, 2008.

This will also give Penguin a chance to spot talent and provide opportunities to utilise the online medium for enhancing its publishing business, Mr Abraham added.

UNI