Rediff video channel eyes regional user

Chennai, Aug 9: Continuing to explore new possibilities on internet, leading online service provider Rediff.com today announced it will focus on regional user generated content on its recently launched multimedia video channel 'iShare.rediff.com,' "The initative will help regional users to share and enjoy rich multimedia regional content and help to overcome the mindset that multimedia content on internet is only in English," Company Marketing Vice President Manish Agarwal told the press.

"An internal study by Rediff showed the need for more services with regional language capabilities to improve internet usage which is currently restricted due to limited services designed to cater to the needs of the massses." Mr Agarwal said "with the growing awareness about the unlimited possibilities on internet, the regional channel on 'iShare' will provide users with a platform to express themselves in audio visual manner and participate in forming local communities which are bonded by common interest and passions.

"To make the platform easy to use, 'iShare' comes with a very light and easy to use utility tool which users can install on their PC's and upload multiple files even at low-speed without having to worry about the source of the file," he pointed out.

On uploading, he said, "For example the users will be able to upload pictures and videos made on mobile phones, digicam, digital camcorder and music from MP3 player like ipods." The user can have unlimited space on the website and there will be no charges involved.

UNI