ZenithOptimedia wins media mandate For INX

Mumbai, Aug 3 (UNI) INX Media and INX News, headed by Indrani Mukerjea, has appointed ZenithOptimedia for all media planning and buying activities for their Hindi general entertainment channel - '9X', English news channel - 'News X' and Hindi Music channel - '9XM'.

Speaking to reporters last evening, Anthony Pettifer, Group Director, Brand and Communications, said, ''This completes the line-up of Creative and Media agencies. ZenithOptimedia has a strong team working with us across the three channels and we recognize their high level of commitment to our plans.'' Speaking on the occasion, Ambika Srivastava, Chief Executive Officer, ZenithOptimedia said, ''We are extremely delighted and are looking forward to partnering with such an ambitious and visionary client. In this dynamic and evolving broadcast and media market, we are convinced that INX has a unique and distinct role to play in shaping the future of the Indian media industry.'' A global powerhouse, ZenithOptimedia will leverage their scale and cutting edge tools to execute media strategies for '9X', 'News X' and '9XM'.

UNI