Tata Tea claims numero uno position

Mumbai, July 26: Tata Tea today claimed it has attained leadership position in terms of volume share in India in the packet tea segment.

For the first time ever, in June this year, the company outperformed its nearest competitor with a volume share of 19.2 per cent, as compared to the competitor's 18.6 per cent, the company has claimed.

Tata Tea executive director (marketing) Sangeeta Talwar said, ''This is certainly a defining moment for us and one that will encourage us to work towards attaining greater heights.'' This year has seen an excellent growth of Tata Tea Premium and Tata Tea Gold as well as the restage of the Tata Tea Agni brand, she said. Tata Tea launched the Tetley Green Tea range which has been a great success, she added.

The Company has also launched Tata Tea Life -- a regular every day tea enhanced with natural herbal extracts. For the connoisseur of tea, Tata Tea launched a range of specialty long leaf single origin teas, she said.

UNI