Govt bans 'vulgar and suggestive' Lux Cozy and Amul underewear ads

New Delhi, July 26 (UNI) Locked in a bitter battle with broadcasters who are fiercely resisting the proposed content code, the Government today banned two TV advertisements 'Lux Cozy Underwear' and 'Amul Macho Underwear', finding them higly '' vulgar and suggestive''.

The Ministry of Information and Broadcasting has cautioned the TV channels to be more careful in selection of content of advertisements and to strictly adhere to the Advertisement Code prescribed under the Cable Television Networks (Regulation) Act 1995.

The ads violate the Rule 7(8) of the Advertisement Code prescribed under the Act, the Ministry said in a comunication to broadcasters.

The transmission and retransmission of the two ads has been prohibited on all platform with immdiate effect, it said.

''The advertisement of 'Lux Cozy Underwear' and Amul Macho Underwear' which are being telecast on several channels have been considered indecent, vulger and suggestive,'' said the Ministry.

In recent months, the Ministry has stepped up its drive against what it calls obscenity and nudity in TV programmes. Foreign TV channels like AXN and Fashion TV have faced action.

It is currently trying to push a Broadcasting Regulation Bill and a Content Code in Parliament in the face of stiff resistance from broadcasters.

UNI