STB includes Chennai in Uniquely Singapore Weekends campaign

Singapore, July 25 (UNI) Singapore Tourism Board (STB) has included Chennai as one of its destinations for the Uniquely Singapore Weekends campaign this week to position the city state as a top-of-mind weekend destination in the Asian region.

Seven cities -- Bangkok, Chennai, Guangzhou, Hong Kong, Jakarta, Johor Baru and Kuala Lumpur -- have been chosen based on their proximity and easy accesibility to Singapore, said the STB today at the launch of the new offer.

To generate awareness of the offer, a series of marketing communications activities will be implemented as part of an integrated and sustained campaign plan.

These include advertisements in print and broadcast media, outdoor advertisements on subways and billboards, online and search engine marketing via MSN, yahoo and hotmail, familiarisation visits for media, contests as well as consumer and media events.

Advertisements in various cities will start to run this week, followed by other marketing and promotional initiatives in each market leading to the weekend celebration at Clarke Quay on August 10-12 which will mark the first weekend of the 52-weekend campaign.

''Being in Singapore over the weekends also means better value for visitors looking for short getaways, since more rooms are available during the weekends and hotels are already offering value-for-money weekend deals,'' it said.

To kick off this offer, popular entertainment precinct Clarke Quay will be transformed into a colourful and lively party zone with special deals and premiums given out to visitors to sample Clarke Quay's many lifestyle offerings, it added.

UNI