Aviva goes Mobile with SMS2.0

Mumbai, July 23 (UNI) Aviva, one of the leading insurance companies in India, and Affle the leader in mobile media innovations, today announced a partnership to enable Aviva to reach out and interact with users of mobile phones.

This partnership ensures that Aviva engages with the users of the SMS2.0 service in a focused manner to evaluate their cost of postponement for retirement planning, a release here today said.

It offers multiple levels of interactivity to the users. Thus if the user likes a particular promotion showcased to him by Aviva, he could get connected to the Aviva customer care center at the click of a button.

The user could also get the desired information by sending an SMS. It thus presents a holistic communication platform, with the brand having the opportunity to increase awareness, share additional information, and finally drive users to a query or purchase, the release added.

UNI