Zee Entertainment to launch ZeeNext

New Delhi, July 18 (UNI) Targeting the younger audiences, Zee Entertainment Enterprises Ltd today said it will launch ZeeNext, the second general entertainment channel (GEC) from the Zee bouquet.

The Board of Directors of the company has given in principle approval for the launch, a press release said.

ZeeNext will aim to resonate the changing preferences of the youth today, which will range from their search for identity, the struggle to fit in, the laughter and joy of life, romance, fun, gossip and games, added the release.

It will cover various genres of programming encompassing thriller, comedy, and action among others.

UNI