Perspectrum bags new accounts

Mumbai, July 17: Perspectrum, the integrated marketing communications (IMC) arm of Percept Holdings, has won several major blue chip accounts in the last three months.

These include brands like Zicom, Idea Cellular and Himalayan Ski Village.

The accounts were the result of the launch of an aggressive business strategy. Perspectrum will have a strategic role in most of these businesses and use it's proprietory IMC tools like ''Perspectrum Thrust'' to drive the brands communications, a press release here today said.

Perspectrum CEO Debashis Das said in the release, ''We are thrilled to be working with such a diverse set of clients and categories. The pitch processes were very challenging and competitive and we are very excited about these opportunities given by our clients.'' Perspectrum Consultancy vice president Evarist Rego said, ''The last few months have been very exciting. Our proprietory tools backed with our market research capabilities provided us with key insights of the consumers. This resulted in Perspectrum presenting consumer-driven marketing strategies which were very critical to our wins.''

UNI