ICICI Prudential Life, Sharekhan enter tie-up

New Delhi, June 28: ICICI Prudential Life Insurance Company Ltd today said it has entered into a strategic distribution tie-up with Sharekhan for distribution of ICICI Prudential Life's protection, wealth creation, retirement solution and health insurance products to customers across the country.

The partnership has been established under the corporate agency model. Sharekhan, a leading retail brokerage house, can now offer life insurance solutions from ICICI Prudential Life with this partnership. The tie-up will also substantially strengthen ICICI Prudential Life's presence in the country.

''Our philosophy is to partner with a limited number of organisations and build distribution capabilities, around the partner's area of strength,'' said ICICI Prudential Life Insurance Company Chief (Alternate Channels and Group Sales) Tarun Chugh.

UNI