Radio City launches new WAP portal

Mumbai, Jun 27 (UNI) Radio City 91.1 FM, India's leading radio network today added a mobile dimension to strengthen its pioneering positioning by launching its WAP portal in association with Hungama, South Asia's leading Mobile Entertainment and Marketing Company.

With this, Radio City 91.1 FM has become the only radio station to use technology to create a platform for interactivity with its listeners.

This interactive Radio City WAP portal is an extension of the prominent Radio City properties. Radio City Babbar Sher will now be available for downloads, along with other premium content, like 'Kya Baat Kar Raha Hai', 'Hasgulle', 'Santa Banta', 'Hakka Bakka', 'Pareshan Hoon Main', 'Funda Garam',' VP Murari', 'Tadka Trailor' and 'Dialogue Baazi', a release here said.

Catering to their listener base the new portal also offers Bollywood downloads, Radio City Guide and contests. Bringing the music lovers on a common platform Radio City has developed a community building initiative, which includes integration of the Radio City RJs on the WAP site to connect with their loyal listener base.

Speaking to reporters Radio City 91.1 FM CEO Apurva Purohit said, ''Radio City has always been abreast with technology. As pioneers in the private FM arena, we believe that the core brand experience at this access point can be enhanced. To this effect, the Radio City WAP portal will provide our listeners a direct and engaging Radio City experience allowing them seamless interactivity with the brand.'' UNI