Hungama-Amobee team up for ad-funded mobile entertainment

Mumbai, Jun 27 (UNI) Hungama Mobile today announced partnership with Amobee Media Systems, a premier provider of ad-funded mobile content and communication, to bring mobile advertising solutions and ad-funded mobile entertainment content to the south Asian market.

The integration of Hungama content portfolio and mobile marketing expertise with the Amobee Media System will enable targeted, interactive ads to be dynamically inserted into the full range of mobile content and applications for the first time, including WAP browsing, video and music, games, SMS and MMS, a release said here today.

Hungama mobile has already implemented more than 600 mobile advertising campaigns for its portfolio of over 100 leading brands, such as McDonalds, Coca-Cola, Citibank, Apple etc.

UNI