Yahoo signs deal with Idea

Kolkata, Jun 20 (UNI) Yahoo today announced that it has signed a strategic agreement with Idea Celluar in India which has a subscriber base of over 15 million.

A company release said this partnership focuses on distribution of Yahoo's popular mobile search service, " Yahoo one search", which was launched in Asia in May.

The distribution of "Yahoo one Search" by Idea Cellular makes it easier for people to search for and find better results and instant answers on their Mobile devices. "Yahoo one Search" gives consumers access to news, Web images, financial information, weather conditions, Flickt tm and Web and Mobile Web sites, as well as making it easy to navigate to other Web sites.

If someone wants to look for the latest information on a city they just need to type "Mumbai" into the search box to receive relevant results based on their search queries such as wheather, Fickr photos, web images, latest news articles and more.

''Yahoo one search provides idea with a competitive adventage by offering a reliable and easy-to-use Mobile search offer to consumers in India,'' Chief Marketing Officer Idea Cellular Ltd Pradeep Srivastava said.

''Our subscribers are increasingly looking for the quickest way to access services on the open internet and the Mobile device has now become a tool to get instant answers," Mr Shrivastava added.

UNI