Tide enters 'Limca Book Record'

Hyderabad, June 15 (UNI) Tide, a product of Procter and Gamble (P&G), today entered 'Limca Book of Records' when it created India's Longest Clothesline, running into five km, at the famous Necklace Road here.

The clothesline had 2,400 clothes on it, which was a unique demonstration of the unrivalled value that Tide offers, P&G India Home and Personal Care Brand Manager Vidya Murthy said.

''Our consumer research indicated that the homemaker's primary concern is her family's well-being and she believes that one of the ways she can contribute to the family is by making the most of her budget. She wants maximum value from her brands and the Tide India's Longest Clothesline was proof of the economic efficiency that Tide offers'', she added in a press release here.

UNI