ITC's Lifestyle Retailing launches 'Miss Players'

New Delhi, June 6: ITC's Lifestyle Retailing today launched fashionwear for women 'Miss Players' targeting the age group of 18-25 years and named Bollywood actress Amrita Rao as the face of the brand.

Positioned as a trendy, fashion brand for the young woman, will offer a vibrant wardrobe of casual-wear, party-wear and work-wear at Rs 495 to Rs 995.

ITC's Lifestyle Retailing Vice-President (Marketing) Atul Chand said, ''With Miss Players, young women will now have a complete wardrobe of cool fashion-wear under one brand.'' ITC has lifestyle retailing outlets under the name 'Wills Lifestyle Stores'.

Miss Players is currently available at select exclusive stores and at leading John Players stores in key cities. The availability of the brand will be rapidly enhanced to reach exclusive stores and multi-brand outlets in malls and high-street locations across India, Mr Chand said.

UNI