Adfactors PR ties up with Waggener Edstrom

Mumbai, June 6 (UNI) Adfactors PR and Waggener Edstrom Worldwide (WE) today entered into an affiliation agreement to collaborate in the technology public relations and communications field.

This agreement builds on Adfactors PR's initiative to provide its clients access and visibility in key international markets, the leading private PR firm said in a statement issued here.

In addition to regional and global business development opportunities, both agencies will benefit from joint training programs, staff exchanges and the sharing of intellectual property including WE's globally adopted and deployed Innovation Communications SM methodology, which helps advance clients' business through the building of market understanding and adoption of their brands, products and services, the statement said.

''We greatly value our new relationship with Waggener Edstrom. It will help us provide our technology clients in India and Middle East with 'best in class' public relations capabilities in US, Europe, China and Asia Pacific. Conversely, Waggener Edstrom's clients around the world will have seamless access to best in class services in the Indian subcontinent,'' said Madan Bahal, Managing Director, Adfactors PR.

Commenting on the strategic initiative, Waggener Executive Vice President Pam Edstrom has expressed confidence of getting access to Indian clients. He said Waggener would be able to ''provide global clients with access and visibility in this environment and better serve this incredible market''.

UNI