Starcom signs MOU with Elephant Advertising

Kolkata, May 31: Starcom MediaVest Group today signed an MoU with New York based Elephant Advertising.

In a company release here today, the company said this marks the beginning of the last phase of its preparation for starting Diaspora Marketing company focusing on South Asia.

Commenting on the alliance, the company's CEO (Specialist Solutions-Asia) Ravi Kiran said, ''We have been working on this project for nearly three years and are happy to sign Elephant advertising, as our North American partner. Elephant Advertising is one of the most experienced and largest South Asian marketing companies in the US.'' Elephant Advertising President Nayan Padrai said, ''We are fortunate to have fulfilled the marketing needs of many Indian and American clients, targeting South Asians in the US.'' The advertising company would handle most important geographies from the view point of most marketers targeting the South Asian Diaspora.

Starcom MediaVest Group is a marketing communications group with a global staff of more than 5,800 contact architects and a network of 110 offices in 76 countries is committed to deliver, engage and captivate consumer connections for many of the world's leading marketers.

UNI