Bharti AXA Life Insurance launches Telcassurance

Mumbai, May 31 (UNI) In order to tap the vast potential of 40 million Airtel customer base, Bharti AXA Life Insurance Company, the private life insurance joint venture between Bharti Enterprises and AXA Group, today announced the launch of its first distribution channel service 'Telcassurance'for Insurance services.

By means of this distribution channel on an initial basis the company will establish presence in around 50 exclusive Airtel Relationship Centres (ARCs) covering Mumbai, Bangalore, Chennai, Kolkata, New Delhi and Hyderabad.

The CEO Bharti AXA Life Insurance Nitin Chopra said, '' Our first initiative for this channel introduces to Bharti Airtel customers visiting ARCs, a range of life insurance services and access to quality advice on financialprotection.'' The company plans to establish its presence in around 250 ARCs by the end of this year to target the rapidly growing customer base of Bharti Airtel. ''We aim to expand this coverage to 600-650 ARCs in the country by next year,'' added Mr Chopra.

Bharti AXA Life's initiative at the ARCs covers branding, access to product literature and dedicated financial advisors, with the objective of lead generation and providing access to quality financial advice.

UNI