Radio Mirchi commences operations in Goa

Mumbai, May 23 (UNI) Radio Mirchi 98.3 FM went on air yesterday in Goa with the sound of 'Maa Tujhe Salaam' anthem at 1830 hrs.

The radio station already enjoys a leadership position in 12 cities and broadcasts on a common frequency of 98.3 FM across the country, a press release issued here today said.

Today, about 18 million Indians listen to Radio Mirchi across Mumbai, Delhi, Chennai, Kolkata, Indore, Ahmedabad, Hyderabad, Bangalore, Jaipur and Pune.

In April this year, Radio Mirchi had launched stations in Patna and Jalandhar before the commencement of operations in Goa. Ninteen more radio stations will be rolled out by the end of this year, by Entertainment Network (India) Limited (ENIL),the release added.

Sharing his thoughts on the potential of FM radio in India, COO, ENIL (Radio Mirchi) Nandan Srinath said ''Radio's strength is its immense flexibility, adaptability and suitability for a modern and active life. Lots of towns in India today are energy starved and with the launch of radio stations across the country, radio will soon be a familiar sight. It will be the best companion. All you need is a transistor with a pencil battery. We expect the Mirchi style of programming of Radio Mirchi to revitalise radio in Goa, just the way we have been able to win the loyalty of listeners in Mumbai, Delhi, Kolkata and other cities.'' Station Head, Radio Mirchi Goa Rasika Tognatta said, ''Renowned for its rich musical culture and positive energy, Goa blends perfectly with Mirchis' values. Our localised programming content is tuned to touch every Goankars' daily life and thus we're confident of winning them over.'' Radio Mirchi is positioned as a sunshine channel, with a baseline, which reads ''It's Hot''. With round the clock programming, Radio Mirchi will entertain and inform audiences with the best of contemporary music, city happenings, Bollywood gossip, special interviews, exclusive film promotional tie-ups and lots more.

Twety-four hours of hit music in both Punjabi and Hindi is what Radio Mirchi promises to deliver to its listeners. Moreover, the station uses the 'best of class' transmission and studio equipment to broadcast crystal clear stereophonic sound to its listeners.

Radio Mirchi 98.3 FM will broadcast a diverse mix of shows including Hello Goa, a charged up breakfast show to say Hello! to a bright new day; Khoobsurat, for the women of today; Total Filmi, for the latest Bollywood gossip; Bindaas Ramdas, a gaming show; Purani Jeans for retro music and Dr. Love, a show which prescribes the best medicines for love related problems.

A special weekend show called ''Remo's Sussegad Sundays'' aired between 1300 hrs to 1400 hrs on Sundays will be hosted by Goa's very own Remo. This will present Remo's favourite world music, interspersed with his anecdotes and trivia on the music. This promises to be a treat for music lover, the release added.

Commenting on his association with Radio Mirchi, Remo Said ''I've always wanted to have my own radio show, where I could play my favourite music... the kind, which is not on the Indian charts, but which I have collected over years of travelling on my concert tours.

This idea finally materialises through Remo's Sussegad Sundays.'' UNI MR MK PY KN1450