LSRL launches i-mint cards in Chennai

Chennai, May 10 (UNI) Loyalty Solutions and Research Ltd (LSRL), a company focusing on enhancing customer experience through loyalty and rewards programs, today announced the launch of i-mint cards in Chennai.

This is India's first national coalition loyalty and consumer rewards program, where India's leading brands Airtel, HPCL, ICICI Bank, Indian, Lifestyle and MakeMyTrip.com had come together.

''i-mint will allow consumers in Chennai and subsequently in the state of Tamil Nadu to reap benefits through the largest ecosystem of business partners on a single rewards platform,'' Loyalty CEO Vijay Bobba told reporters here.

The i-mint card would be available at a nominal one-time membership fee of Rs 199.

He said the company, which had enrolled about 1.5 million customers since September last after launching in five cities, was expecting an enrollment target of five to six million by the end of this year.

UNI