Jet Airways bags Freddie Award

Mumbai, May 5: India's leading private carrier Jet Airways has won the Freddie Award in the highly coveted category of ''Programme of the Year'' for Japan, Australia, Asia and Pacific regions, a company statement today said.

The 19th annual presentation ceremony was held at the Crystal Gateway Marriott Hotel in Arlington, Virginia.

At this year's Freddie Awards, Jet Privilege was the only programme to be featured in the top five in all the nine categories of the Freddie awards.

Besides winning the award for ''Programme of the Year'', the Jet Privilege programme secured the second position in four other categories including best customer service, best affinity credit card, Jet Airways Citibank credit card best award, and best elite level.

Earlier also, The Freddie Awards were won by Jet Privilege in the industry award category for their dynamic tier review program in April 2004. The Airline won ''Best Customer Service Frequent Flyer Program'' and ''Best Bonus Promotion Award'' in April 2005.

The Freddies allow consumers to rank airline and hotel programmes from their point of view. The awards have grown in stature and importance and are the most prestigious consumer-generated awards in the loyalty programme industry.

Jet Privilege was relaunched in July 2004 making it India's first 5-tiered programme, each with its own unique set of privileges. It has added features such as personalised interactive online access to membership, ease of enrolment, multiple mileage earning opportunities, accrual of JP Miles on Jet Airways facilities and a wide range of Programme Partners.

UNI