PNC in $25 mn pact with Florida's Motion Pixel
New Delhi, May 4: Pritish Nandy Communications Ltd (PNC) has entered into five-film deal worth 25 million dollars with Florida-based animation company Motion Pixel Corporation (MPC), known for its animation studio Estudio Flex in Costa Rica.
The exclusive deal includes 3D animated full-length Bollywood feature films.
''These are not kid flicks. These are movies of every genre that everyone of every age will watch in their own language.
They will surprise world audiences with the ingenuity and magic of Bollywood,'' PNC Chairman Pritish Nandy said.
The first movie is currently in production and is a version 2.0 of one of company's successful live action films.
PNC will handle the scripting, sound track and marketing of these animated films, which will feature voice-overs by some of Bollywood's top stars while MPC will do all the animation work, the company said in a note to the BSE today.
The first of these JV animation movies is expected to be ready for release in the first half of 2008.
These animated films will provide a new extension to the Indian film industry, which is one of the fastest growing film industries in the world today, and could multiply its turnover by creating many Indian and international language versions of what are essentially successful Bollywood movies.
''We will work exclusively together to take ahead both the multi-billion dollar animation sector and the ever growing global Bollywood market,'' MPC chairman Manny Bains said.
UNI


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