Tate Tea acquires Polish brands

Kolkata, Apr 26 (UNI) Tata Tea Limited, a subsidiary of the Tetley Group, has signed an agreement to acquire Polish trademarks Vitax and Flosana.

The combined turnover of the trademarks, which previously belonged to Premium Foods, is million.

The acquisition makes Tetly Group the second highest player in the Polish tea market with a 10.5 per cent value share and a turnover of million.

Garry Nield, Managing Director of Europe and Emerging Markets for the Tetley Group, said, ''Tetley already has a strong business in Poland built on black and Earl Grey teas.'' Premium Foods, which currently distributes the Tetley tea in Poland along side Vitax and Flosana, would continue with this arrangement.

Vitax, which is one of the leading players in the Polish speciality tea segment, has its range of fruit, herbal and green teas complementing the Tetley's black and Earl Grey teas.

''There is significant potential to grow the fruit and herbal market in Poland. So it makes sense to acquire an established range of fruit and herbal products, rather than start afresh with a new Tetley range,'' Mr Nield stated.

UNI