Eveready signs pact with Phoenix

By Staff
|
Google Oneindia News

New Delhi, Apr 20 (UNI) Eveready Industries India Ltd today signed an agreement with Phoenix Lamps Ltd (Phoenix) for sales and distribution of the latter's general lighting lamps (GLLs) excluding automotive applications in the country.

Under the agreement, both the companies will put out new generation products into the market like Compact Fluorescent Lamps (CFLs).

All products covered by the distribution agreement will carry both the brands and will offer world-class quality and value to the consumers, a company statement said.

There is a worldwide move to save power by switching to CFL products and these are rapidly becoming mass-market consumer products.

CFLs provide an energy saving of upto 80 per cent compared to conventional incandescent bulbs, and the adoption of CFLs is a major contributor to sustainable and efficient use of energy to curb the emission of greenhouse gases.

Eveready's products have a penetration reach in about three million FMCG outlets across the country and the company's product diversification plans revolve around leveraging this penetration level to bring higher scale to its operations.

Phoenix, a leading manufacturer of lighting sources for general and automotive lighting applications is the country's leading manufacturer of CFLs and automotive halogen lamps.

UNI

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