ZenitOptimedia launches 'Zed Digital'

New Delhi, Apr 19 (UNI) Leading global media services agency ZenithOptimedia today launched 'Zed Digital', a full service interactive and digital unit to provide clients with fully integrated digital solution and analytics.

A wholly-owned Publicis Group company, ZenithOptimedia's new service will cater to a vast range of services from online media, search engine and e-mail marketing to technology development and interactive kiosks and signages.

''With the setting up of the first office in the national capital, we plan to expand operations further in the country. The objective is to reach out to the customers and engage them. ZenithOptimedia feels consumers are no more passive recievers of media but are editors,'' ZenithOptimedia worldwide CEO Steve King told reporters here.

He said in doing so, it is adding to one of its core compentencies of buying media time.

Feeling the importance to respond to the complex consumer need with dynamic infrastructure and an ever accelerating means to reach out to the consumer, the company plans to integrate creative strategy with its proprietary tools and techniques like click to sales and word catcher.

''India with its vast human resource pool and skilled minds can be a major playing field for us,'' Regional Cheif Executive Officer Frederic Joseph told UNI.

He said their focus on Return On Investment (ROI) ensures that clients' budgets are invested, not simply spent. With clients like HP and Puma in India, Zed Digital makes a foray into the digital market which they predict will be worth Rs 700 crore in two years.

UNI