Whirlpool unveiles new range of products in TN

Chennai, Apr 19 (UNI) Leading marketer of major home appliances Whirlpool of India, a subsidiary of the Wirlpool Corporation, today unveiled its new products in four categories.

The launch of this new innovative range included Whirlpool 'Mastermind' refrigerator, 'Sensation Neo' washing machine and authomatic clothes dryer.

"This year our aim would be to further consolidate and grow across all categories by launching various new products", Company vice president marketing Shantanu Das Gupta told newspersons here.

"With the series of launches in 2006, the company recorded a jump of 19 per cent in gross sales, which would double in 2007", he added.

Mr Gupta also mentioned that with the launch of new products, the company expects to notch up a 27 per cent market share in refrigerator category, 20 per cent in the washing machine and ten per cent in the air conditioner category in the country this year.

The newly launched products will be supported by a multi-media campaign including above the line -- advertising featuring company's brand ambassadors Kajol and Ajay Devgan and a host of and a host of below-the-line activities such as innovative marketing tie-ups, in-shop display, promotions, direct marketing and product demonstrations", he pointed out, adding "the total advertising and marketing spend earmarked for this year is Rs 70 crore".

He said "currently, Whirlpool products were available across 10,000 retail outlets across the country".

UNI