Kwality Group to open 10 'Bread and More' outlets

New Delhi, Apr 18 (UNI) The Delhi-based Rs 75-crore Kwality Group today said it will open 10 more oulets of its brand 'Bread and More' with an investment of Rs five crore by March next year.

''We are aiming to extend our business to greater heights and also trying to reach people from all corners of the city, treating them with best products at economic rates,'' company's Executive Director Dhruv Lamba told reporters at the launch of its 14th outlet of its bakery and confectionary chain 'Bread and More' here.

The company is also planning to start the franchise of Bread and More by end of this year or early next year, he added.

Group's General Manager Sales and Marketing Vikas Arora said, ''The group wants to grow in a more organised and systematic manner.

It will expand in a professional way''.

The chain with other outlets under brands Kwality Express and Chopstick Express has already grown successfully within Mumbai, Goa, Baroda and New Delhi in malls, markets and hospitals.

The group has opened outlets of Kwality Express and Chopsticks Express in the kiosk format on the Delhi-Karnal highway. It is also planning to open other outlets on the Delhi-Agra and Delhi-Jaipur highways.

''The chain's target group are kids, corporates and individuals from the age-group of 18 to 40 years.'' ''We have increased our customer base with the best quality and service provided at the outlet. The ambience of the outlet led to the expansion of the chain,'' Mr Lamba said.

Bread and More caters to a large range of products like fast food, fresh food, staple food, packed food and various other items and is expected to pool in some indulgent crowd and serious confection lovers.

The exclusivity of its bakery are the cakes and special cool drinks for summers, which range from ice-teas, nariyal pani, energy drinks, kiwi juices to other soya bean juices.

UNI