Kerala: MCL launches youth channel 'WE'

Kochi, Apr 16: Malayalam Communications Limited (MCL), which owns the regional channel Kairali TV, launched a new channel, 'WE', targeting the youth.

The 24-hour channel, which was launched yesterday, will be exclusively dedicated to the aspirations of a young Kerala and will air infotainment programmes.

The new venture will be a platform for the youth to showcase their talent.

The channel will have 'different programmes' giving due weightage to entertainment and information and will discuss youth-related issues.

'WE' will have programmes on lifestyle, fashion, cinema, culture, sports and other areas of interest to the youth.

UNI