MCL launches youth channel 'WE'
Kochi, Apr 16 (UNI) Malayalam Communications Limited (MCL), which owns the regional channel Kairali TV, today launched a new channel, 'WE', targeting the youth.
The 24-hour channel will be exclusively dedicated to the aspirations of young Kerala and will air infotainment programmes.
The new venture will be a platform for the youth to showcase their talent and make them enriched.
The channel will have 'different programmes' giving due weightage to entertainment and information and will discuss youth-related issues.
'WE' will have programmes on lifestyle, fashion, cinema, culture, sports and other areas of interest to the youth.
UNI
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Story first published: Monday, April 16, 2007, 5:32 [IST]