Tanla Mobile forays into Irish mobile market

New Delhi, Apr 11: Tanla Solutions Ltd today said its subsidiary Tanla Mobile, engaged in mobile application development, billing and delivery, has expanded its operations into Ireland and has signed revenue sharing agreements for mobile payments and messaging with all Irish mobile operators including 3, O2, Meteor and Vodafone.

The new partnerships will enable Tanla to offer its mobile services to Irish media companies, telecom service providers and brands wishing to exploit the growing commercial marketing potential of mobile platforms.

''Having established our credibility in the UK market with revenue sharing partnerships with T-Mobile, 3, O2, Orange, Virgin Mobile and Vodafone, we are ready to take the next step in our evolution,'' Mr Gautam Sabharwal, Director, Tanla Mobile said.

Earlier this year, the company made a firm commitment to target Europe, South East Asia, North America and Australia, he added.

''We're determined to lead the mobile space and believe our access to unparalleled development services in India, combined with commercial relationships with leading mobile operators, set us apart from the competition,'' Mr Sabharwal said.

He pointed out that the Irish mobile market is one of the most advanced in Europe with penetration of 100 per cent.

The popularity of interactive television shows such as Big Brother and X-Factor combined with an explosion in user generated content on mobile platforms is also driving leading brands to develop a mobile strategy, he said.

UNI